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Defining mobile products

Mobile projects can be defined as either Native, Web or Browser. It is important to distinguish which one of these is required before creating visual direction. I like to explain it this way:

Native
An application built in a platform specific technology (e.g. Objective C, Java).
These apps are provisioned via an app store, marketplace or upload server, and do not require a web browser or HTML layer to function.

Web
An application built using generic web technologies (such as HTML5 & Javascript). These apps are accessed via a URL but with usability similar to that of a native app.

Browser
A set of functions in a paginated architecture built with a low pay-load and a focus on non-transactional features. More like a mini web site.

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Accessibility - a simple guide

If you are designing for the web you need to be aware of the Disability Discrimination Act (DDA). This states that web sites be accessible to persons of visual and physical impairment. The following information and links should help

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Visual design

Visual design for websites can start with a simple sketch drawing, or roughly proportioned blocks in Photoshop, to gain a principal layout strategy.

Designers have different strategies on successfully designing a page. Mine starts out with a rough grid and container diagram.

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Planning

Planning is the most important part of any website, to fail to plan is to plan to fail. Planning needs to take on a certain format but every company is different. However this is my process:

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The brief

The first steps of any project require an understanding that conceptual thinking and design theory are one thing, but honing the brief and structure is fundamental to the inception of a succesful project. Unlocking the potential is the key.

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